That is to say, the studios behind our most popular of medias
isn’t above using the usual hooks. And it will come to no surprise when I say
that most producers care more for good ratings and figures than they will for
good content.
“Television producers put some surprises in their line-up of new
shows this fall. But for families with children, all the surprises may not be
pleasant. Prime time promos scheduled during, say, the evening news, can ambush
viewers with eyebrow-raising references. Take the woman on “Bless This House”
who announces she “was out in the hall taking a leak.” Or the co-star of
“Cybill,” who always hoped that “love would be head over heels, but instead
it's just heels over head.” Or the character on “Seinfeld” who refers to men
and women sleeping together with “their genitals aligned.”
Call it frankness or call it crudeness, but the trend is cleverly
calculated. To capture the younger, 18-49-year-old audience that advertisers
covet, TV executives have showcased some of the raunchiest fare in years during
early evening hours.”[i]
[i]
Clark, C. S. (1995, November 17). Sex, violence and the
media. CQ Researcher, 5, 1017-1040. Retrieved from http://library.cqpress.com/cqresearcher/
No comments:
Post a Comment